Project Description

Strategically positioned at the gateway to Business Bay along Sheikh Zayed Road, this landmark development features four towers (G+P7+M+40) designed to redefine urban luxury. The master plan includes two upscale hotels, premium serviced residences, and commercial spaces, all anchored by a vibrant retail streetscape that enhances connectivity and pedestrian flow. The project blends hospitality, lifestyle, and business into a seamless vertical community within one of Dubai’s most high-profile corridors.

Master Planning · Concept Design · Costing & Feasibility Analysis

  • DATE
    2003
  • CLIENT
    Dubai Properties Group
  • PROJECT TYPE
    Master Plan
  • CREATIVE DIRECTOR
    Rebecca