The Forty Four

Project Description

Located in the vibrant heart of Dubai at Hilton Al Habtoor City, The Forty Four Sports Lounge redefines upscale leisure and entertainment. Envisioned as a luxurious yet accessible venue for social gathering, this meticulously designed space combines indulgent interiors with a dynamic range of entertainment offerings. The design inspiration draws from the timeless sophistication of American sports bars, interpreted through a contemporary Dubai lens, achieving a balance of plush comfort, visual intrigue, and interactive experience.

The architectural narrative is driven by layered spatial zones — from the richly appointed indoor lounge, with deep leather banquettes, paneled ceilings, and brass accents, to a sprawling outdoor terrace that reveals uninterrupted views of the Dubai skyline. This terrace is more than just an extension — it hosts a dedicated BBQ station and al fresco bar experience, complemented by thoughtfully arranged seating under modern pergolas. Each area has been carefully crafted to cater to different moods, from intimate group gatherings to celebratory events.

A key architectural feat is the inclusion of the world’s highest bowling alley, built seamlessly into the upper floors of the tower. Set within a retro-chic space with custom wooden lanes, vintage-styled furniture, and an atmospheric lighting scheme, the bowling alley is both a spectacle and a statement of spatial innovation. Coupled with pool tables, dart boards, and pinball machines, The Forty Four’s entertainment credentials are unmatched in Dubai's nightlife and hospitality scene.

The lighting design plays an integral role in elevating the ambiance. Subtle diffused lighting merges with bold neon tones to demarcate zones and enhance the sensory experience. Matte black ceilings and polished wood floors reflect the lounge’s dual identity as a night-time hotspot and a casual day-time retreat. Whether you’re enjoying a leisurely lunch, cheering for your team, or participating in a lively round of bowling, The Forty Four delivers a multilayered sensory journey.

Catering to Dubai’s cosmopolitan clientele, the food and beverage program embraces international pub-style cuisine with gourmet flair. Guests can choose from an expansive beverage selection, enhanced by a bespoke cocktail menu and premium spirits showcased in the lounge’s extensive back bar display. The lounge’s flexible configuration ensures it can accommodate large corporate bookings, private parties, or just casual evenings with friends, making it one of Dubai’s most versatile and captivating destinations.