Project Description

Located in the heart of Dubai’s vibrant Jumeirah Beach Residence (JBR), Rotana Café is a youth-oriented destination where modern culture, music, and cuisine collide. This café-restaurant hybrid captures the essence of contemporary Middle Eastern leisure, enveloping patrons in an immersive atmosphere inspired by global music trends and celebrity culture. Designed as a curated social hub, the café brings the signature charisma of the Rotana brand to life through a dynamic spatial language rooted in performance, memory, and lifestyle.

At the core of the concept is a bespoke VIP Interview Lounge, tailored for on-camera moments and intimate conversations with regional celebrities. Framed by sound-inspired graphics and custom lighting, the space nods to the performative roots of Rotana’s legacy in the entertainment industry. Star memorabilia—ranging from framed records to signed photographs and vintage musical instruments—are artfully displayed throughout the venue, establishing a dialogue between space and stardom that excites fans and first-time visitors alike.

A seamless fusion of urban industrial finishes and plush, performance-ready seating lends the space a youthful edge. From pop-art-inspired murals and media walls to acoustic ceiling treatments and neon signage, every detail of the interior is meticulously crafted to reflect the energy and rhythm of contemporary youth culture. Modular furniture arrangements encourage social gathering, casual meetups, and extended lounging, while zones are cleverly delineated for café dining, afternoon tea, and shisha relaxation.

  • DATE
    2018
  • PROJECT TYPE
    Full Design
  • CLIENT
    Rotana Hotel Management Corp
  • CREATIVE DIRECTOR
    Rebecca